What is an Online Marketing Plan and how is it helpful for small businesses?
An online marketing plan is a document designed and designed to include the objectives and strategies of our company in the online world, that is, it is a step-by-step guide with the actions we have to carry out to achieve the objectives we have set ourselves.
The Marketing Plan must adapt to the business, and the company never changes to the Marketing Plan.
Each Marketing Plan is personalized from the feet to the head, and there are no two plans that are the same.
1.- Creation of company briefing
The first thing we should do in any marketing plan is to meet several times with our client and prepare a complete presentation based on the answers we receive. It is essential that the client takes the development and preparation of this briefing very seriously, and provides us with the best possible information of your company so that we can design this document as accurately as possible.
This briefing should arrive at some of these questions:
How would you sell me your brand or product?
If a company is not able to convince you with a value proposition, it will be challenging for you to persuade hundreds of users that you are not satisfied.
Target to which it is addressed?
We must know the public very well that we are going to direct our online marketing campaign, the more information we have about it, the better.
Who is your competition?
Understanding competitive data will be instrumental in making a comparative analysis of the advantages and disadvantages of the company with other competitors.
Have you done any branding campaign?
Sometimes when you mention this word the client opens your eyes and tells you that he does not understand you or that he does not see it, but honestly without a branding campaign from a company on the Internet it is tight and tedious to reach acceptable or reasonable objectives in the online marketing strategy that we are going to design.
Does the company have a style or a corporate manual?
One should see what things the company has already done, and we can use, among them is the style manual or also known in the design as a corporate manual. This manual will help us to understand a little better the image that this company wants to communicate.
What is your most important element?
If a brand doesn’t have a different and valuable bet and does not have an element that makes it different from the rest, then it is tough for us to succeed in our online marketing strategy.…