We will see what aspects make the hiring of the services of this company more attractive compared to other similar companies.
Why would you like to be present in Social Networks?
They do not serve us vain or superficial answers, we need a real and reasoned response, because yes or because everyone does not make us worth as answers.
Do you have any qualified person to manage Social Networks?
Giving Social Networks to a person who does not have the domain and the necessary experience can be a big handicap in the social media strategy.
What are the objectives of your business?
The client should draw what are the objectives of their business with this online marketing campaign so that we can have a vision of what is expected from our work.
What are the main channels where the company wants to be?
We must know the scope of the project and all the channels where a brand wants to have a presence. The most common channels are; website, blog and social networks, although there are others that may be of interest to us.
What budget does the company have for online marketing?
We should keep the budget in mind before starting on this online marketing plan so that we can create a realistic scenario.
2.- Online Analysis
At this moment we will have enough information about the client, and we will be in a position to investigate and study all the online tools available to the client, as they may be; blog, web, social networks, etc.
It is essential to analyze what things are being done well and what is not, as well as to pay particular attention to the way the company communicates with its followers.
1.- Analyze your organic visibility with SEMrush.
2.- Carry out an SEO audit and obtain a current photo of the degree of optimization.
3.- Analyze your presence in Social Networks.
4.- Analyze the target of the client.
3.- Conclusions of the analysis phase
Before starting to design our Online Marketing Strategy we have to interpret the data obtained and reach the conclusion of whether we can get better sales of this company on the Internet, or not, it’s that simple.